Law Firm Brands Archives - The BTI Consulting Group

Law Firms with the Best Pitch

It’s your moment. You are asked to come in and pitch. The typical company will ask 14 law firms to respond to an RFP. Next, they ask 3 to 8 to come in and pitch. Your chance to make your compelling case is here. And, out of these pitches—clients say…

Michael RynowecerJuly 10, 2019

The Mad Clientist

Clients Say Tech Savvy Harder to Find

Law firms able to earn the tech-savvy distinction dropped 9.2% from last year, with 109 firms making the cut this year. This down from 200 law firms in 2017. Clients tell us, like the Movers & Shakers, law firms are looking the same—making it harder than prior years to leave…

Michael RynowecerMay 21, 2019

The Mad Clientist

Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite

Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year.…

Michael RynowecerMay 15, 2019

The Mad Clientist

12 Tactics Branding Your Law Firm and Boosting Hirability

A better brand means better hirability—a strong brand makes you much more attractive to clients. BTI’s brand new research with corporate counsel shows 28% of law firms are strengthening their brand in the eyes of clients. Of these, more than half improved their brand to be ranked at all-time highs—making…

Michael RynowecerMay 8, 2019