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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
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We help you and your firm catapult your business development skills, culture, and mindset—fast.
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We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

We’re at a threshold moment in law firm marketing. This isn't just a fantasy. A select group of CMOs believes we’re entering a golden age – one marked by clear, recognized value, strategic impact, and a real voice at the leadership table. They see respect rising, job satisfaction soaring, and…

It’s Chambers’ season. Congratulations to all the attorneys ranked. Everyone’s noticing as firms broaden their celebrations – louder LinkedIn posts, firmwide shout-outs, retreat callouts. You’d be hard-pressed to find a firm leader who doesn’t tout their growing list of Chambers-ranked partners. But one group is taking especially keen interest: associates.…

71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual and Uncontrolled These organic recommendations happen everywhere,…

For years, law firm leaders have whispered a quiet untruth: “We’re just not built to be innovative. We’re married to precedent.” They say it with a certain inevitability. As if the very strengths of law firms – rigor, risk-awareness, legal prowess, and precedent – make innovation impossible. But – the…
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