For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Just In: Associates Respond, Money Can’t Solve This Problem
Money talks. But it says different things to different people — and it’s not always the message law firms want to send. This is true about the most current (and recent) round of raises. This is how associates are thinking about it:28% of associates appreciate the pay bump but nothing…
10 Hottest Industries for New Business This Year
10 industries will be growing a lot faster than all others. Of these, 6 will accelerate more rapidly than the other 4 — but they all have a good head of steam. It breaks down like this. The first group shows the largest increases in both need and spending. They…
5 Things Your Clients Want From You Now
Separating signal from the noise drives success. And this is exactly what top legal decision makers are encountering right now. Clients are sorting out: Streams of new information Scientific and unscientific opinions Evolving regulatory frameworks Potential new variants New workforce demands New and recurring questions from management All this in…
The Most Searched Law Firms in 2021
It's instinctive. Clients (and potential clients) thinking about hiring you search the internet for your firm by name. They may want to browse, look for ideas, or just get their head in the game. A named search is a proxy for your brand’s reach and strength. We analyzed the relative…
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