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Latest Insights from The Mad Clientist

Inside the Battle for Law Firm Marketing’s Golden Age

| The Mad Clientist | No Comments
We’re at a threshold moment in law firm marketing. This isn't just a fantasy. A select group of CMOs believes we’re entering a golden age – one marked by clear, recognized value, strategic impact, and a real voice at the leadership table. They see respect rising, job satisfaction soaring, and…

Associates Catch the Rankings Bug – Should You Be Thanking Chambers?

| The Mad Clientist | No Comments
It’s Chambers’ season. Congratulations to all the attorneys ranked. Everyone’s noticing as firms broaden their celebrations – louder LinkedIn posts, firmwide shout-outs, retreat callouts. You’d be hard-pressed to find a firm leader who doesn’t tout their growing list of Chambers-ranked partners. But one group is taking especially keen interest: associates.…

The 27 Invisible Places Where Clients Recommend Your Law Firm

| The Mad Clientist | No Comments
71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual and Uncontrolled These organic recommendations happen everywhere,…

The Innovation Confidence Gap: What Law Firms Really Think About Themselves

| The Mad Clientist | No Comments
For years, law firm leaders have whispered a quiet untruth: “We’re just not built to be innovative. We’re married to precedent.” They say it with a certain inevitability. As if the very strengths of law firms – rigor, risk-awareness, legal prowess, and precedent – make innovation impossible. But – the…
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