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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
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We help you and your firm catapult your business development skills, culture, and mindset—fast.
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Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

Clients are up to their eyeballs with new and existing work. They continue to experience surges in needs across a broad range of fronts. They are working with more than 2x more law firms than 3 years ago — and 1/3 don’t know who their relationship partner is. Outside counsel…

Creating recurring inbound leads is a skill. Master this skill and you will control your career and opportunities — and make rain. Rainmakers all have their favorite strategies and tactics. I want to focus on three you can learn and adopt now. These are: 1. Serial Needs = Serial Leads…

Last week we discussed how the recession is only the 3rd top concern of law firm leaders. The recession is getting low billing as the associates' biggest source of insomnia as well. In a combined telephone/online survey — we analyzed more than 1,000 responses from associates. The question we posed:…

Recession almost pales as law firm leaders’ top concern. Our brand-new survey of more than 250 law firm leaders reveals their top concerns and a host of other leadership insights and issues. Conducted with my longtime friend and collaborator, internationally recognized law firm consultant Patrick McKenna, we dissect how these…
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