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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

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We help you and your firm catapult your business development skills, culture, and mindset—fast.

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Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

Followers Flock to Law Firm LinkedIn Sites

Top legal decision makers want to learn more about what’s going on at their law firms and stay on top of thought leadership. These are just 2 reasons why growth in law firm followers on LinkedIn is rising faster than law firm revenue and profits. Followers can discover what direction…
The Mad Clientist

Clients: ESG is a Millstone Around My Neck – 4 Ways You Can Help

The quote above is at an extreme, but there are more top legal decision makers at this end of the spectrum than not. This is especially true in the following industries: Industrial Manufacturing Food Agriculture Consumer Products Mega Brands Chemicals Oil & Gas Power Generation Tier 1 Auto Supply Chain…
The Mad Clientist

Why Rates Are Only the 2nd Biggest Issue Rubbing Clients the Wrong Way

Rates are sky-high and only heading higher. Client concern about rates is gaining momentum. But they tell us they are more troubled by a much bigger issue — 45% say their law firms are not fully invested in the relationship or the matter. To take things further, men and women…
The Mad Clientist

50 Midsize Firms Clients Say Deliver Superior Client Service — The BTI Midsize Client Service Masters

Corporate counsel point to 50 midsize and smaller firms as delivering superior client service. Clients are using more midsize law firms than ever. With demand well in excess of supply and Big Law at capacity, midsize firms are getting some of the best opportunities for new work they have seen…
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