We Help our clients Pandemic update Discover the cyber

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

1 Year In: What Clients are Thinking Now

It wasn’t quite an official pandemic yet — it didn’t need to be. Early March 2020 saw clients gauging how bad it would be and assessing work from home strategies, and here we are today. It's been almost a year and it’s a new world. We asked 240 top legal…
The Mad Clientist

RFP Win Rates Drop as Clients Issue More and More

Law firm win rates started dropping just as clients revved up their RFPS. Clients all but shut down their RFPS from March through late April in 2020, and then clients brought them back with a vengeance. Clients went into overdrive on requesting RFPs about 4 weeks into the pandemic. And,…
The Mad Clientist

Winning Work with an Antiquated, Unloved, and Almost Forgotten Approach

Talk is so underrated. It’s also essential during the pandemic. The stream of new issues facing your clients — whether it be new rules and regulations, new hires and work balance, or returning to work — can’t be captured by email. Clients’ questions are multi-dimensional, making email a sub-optimal vehicle…
The Mad Clientist

Clients Unload About Lateral Partners

The largest portion of clients see lateral movement as a disruption to their own operations and a fraction of these will absolutely follow their partners in a lateral move. BTI research shows clients think about laterals in 5 different ways — each with different implications. Broken down by percent, they…
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