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Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

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We help you and your firm catapult your business development skills, culture, and mindset—fast.

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We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

9 Top Trends Driving Another Year of Record Outside Counsel Spending in 2022

Buckle your seat belts. High-end legal work for law firms is set to soar. The one-two punch of a surge in new matters — including a more active DOJ and the backlog of matters is triggering the biggest increases in over a decade. Top legal decision makers report a continuing…
The Mad Clientist

Clients Share Litigation Priorities

Clients have more competing litigation priorities than ever. Employment, IP, and Commercial stand out as client’s top litigation concerns. Workforce related issues keep coming up from employees and regulatory agencies. IP is a top concern for the industries benefiting from the pandemic. IP clients have big cases pending or on…
The Mad Clientist

Clients See Uptick in Virtual Pitching Skills

3 out of 4 clients say law firms’ virtual pitches are getting better. Virtual pitching skills will become increasingly important as 44% of clients intend to rely on virtual law firm pitches long after offices reopen. But clients note some virtual pitches improved more than others. It breaks down like…
The Mad Clientist

Breaking: First Signs of Clients Great Resignation Emerge — Law Firms To Be Collateral Damage

Women corporate counsel stood out for being exceptionally satisfied with their jobs last year. No more. Satisfaction plunged over the last 12 months. And job satisfaction for men is no better. This is the first sign of the great resignation among corporate counsel. The numbers look like this: Only 33%…
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