We Help our clients Pandemic update Discover the cyber

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

2/3 of Clients Want Fixed Fees – Why Your New Matters Will Use an AFA

The new client formula for the next normal is in: Increased Demand > Legal Budgets = Fixed Fees Learn to love it. Study it. Memorize it. It will be a force to contend with. Top legal decision makers are staring at increased litigation, compliance, and other demands – all of…
The Mad Clientist

Women Associate Job Satisfaction Soars During Pandemic

Women associates’ job satisfaction spiked after the pandemic broke out. Men’s remained unchanged. Law firms did a good job of delivering on associates’ high expectations for how they would be treated and how well-informed they would be. Men have the same concerns but value these behaviors differently than women associates…
The Mad Clientist

Clients Expect Full Return in 8 Months, Law Firms 6

Like spring in New England, the talk of reopening is about to go into full bloom... Reopening is the current mainstay of COVID-19 resource center content. The only remaining questions are how and when. Law firms are doing a good job flooding the market with insight about how to reopen…
The Mad Clientist

7 Key Questions Clients Are Trying to Answer Right Now: What You Can Do About It

What’s next? How will this play out? How to get ready? Where are we exactly in this thing? Top legal decision makers are asking themselves these very same questions. This thinking dominates client’s mental energy. They may be working on other issues – but this is where their focus lies.…
Fill out my online form.