For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
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With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
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We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
71% of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual and Uncontrolled These organic recommendations happen everywhere,…
For years, law firm leaders have whispered a quiet untruth: “We’re just not built to be innovative. We’re married to precedent.” They say it with a certain inevitability. As if the very strengths of law firms – rigor, risk-awareness, legal prowess, and precedent – make innovation impossible. But – the…
“We don’t tolerate jerks.” It’s practically boilerplate – part of every onboarding, recruiting pitch, and partner meeting. What is the reality? Have law firms quelled bad behavior or has it gone stealth? As law firms face unprecedented cultural shift, the great lateral rotation, and deeply dividing political head winds –…
The legal industry isn’t split between AI optimists and skeptics. It’s split between firms doing the work – and those thinking about it. And here's the twist: even the self-described cautious firms are part of the advance guard. They’re experimenting. Testing. Learning. And quietly building the foundations of a Gen…
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