For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Wile E. Coyote rarely gets top billing over Bugs Bunny. But Wile E. finally has his day in the sun – starring in his own live-action movie. After decades of falling off cliffs, blowing himself up, and ordering catastrophically unreliable products from ACME, Wile E. finally gets his shot. But…
Law firms are making more money than ever – and asking fewer clients what they think. This is no accident. Record profits make feedback feel unnecessary. They know their clients. Firms don't want to bother clients. They don't want to spend the money. And increasingly, they reserve their precious client…
Law firm leaders grew up on one of the industry's most sacred truths. So did more than 50% of partners. The fundamental truth coloring their world: Clients Hire Lawyers, Not Law Firms. This belief shaped almost everything we know about law firms, including: Origination credit Partner compensation Client ownership Lateral…
Today’s biggest client service risk isn't poor service. It's delivering yesterday's version of great service. The 256 BTI Client Service All-Stars don't follow the client service curve. They stay ahead of it. Corporate counsel face more complexity, relentless regulatory change, greater business pressure, and increasingly demanding CEOs – all without…
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