We Help our clients Pandemic update Discover the cyber

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

6 Books to Help You Through the Pandemic and Beyond – Short and Long Reads

Among the flurry of webcasts, podcasts, online webinars and newsletters, a book can offer a source of comfort. It’s a place to be quiet with your thoughts. With increased stress all around and a focus on well-being, I wanted to share a reading list of books to help manage through…
The Mad Clientist

7 Certainties You Can Bet on In the New Uncertain World

Certainty is comfort. And you can find it in this sea of unpredictability called the pandemic. Expect changes in client behaviors and expectations. Clients have added a whole new set of needs to their plate and many have new opinions about law firms — mostly for the better. This translates…
The Mad Clientist

21% of Clients are About to Move On, And May Leave You Behind

First, law firms face wildly uneven needs and pressures in different client industries. Then it’s the amorphous process of knowing when and how to reopen. Data privacy lurks in the background as a compelling issue without the pandemic – and now you have top legal decision makers jumping ship in…
The Mad Clientist

Clients Single Out 70 Law Firms Best at AFAs – and the 7 Reasons Why

The race is on for law firms to use AFAs and better align themselves with clients’ short- and long-term goals. Top legal decision makers identify 70 of the 600 law firms serving large and Fortune 1000 clients as absolutely best at developing and implementing alternative fee arrangements. They point to…
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