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Latest Insights from The Mad Clientist

30 Law Firms with the Best LinkedIn Engagement – By Firm Size

| The Mad Clientist | No Comments
Law firms are growing their LinkedIn followers 54% faster than the platform average – and in-house counsel are among the most active players. After a decade of flat activity, law firms are finally ramping up their LinkedIn presence. Posting is up. Follower counts are up. But the real story? Engagement…

How Law Firms Smother Their Lateral Partners and Make Them Bolt

| The Mad Clientist | No Comments
Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

86% of CMOs Using Gen AI – Here’s How

| The Mad Clientist | No Comments
The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

| The Mad Clientist | No Comments
It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…
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