We Help our clients Pandemic update Discover the cyber

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

6 Causes of Chaos Beyond COVID-19

Market chaos is being upstaged by COVID-19. As it should. This does not mean underlying market changes aren’t taking their toll. We uncovered 6 transformative changes rivaling the pandemic’s impact. These include: The largest influx of new top legal officers ever More than 30% of top legal decision makers are…
The Mad Clientist

First Look at Law Firm Performance in 2020

The numbers aren’t in just yet. And they may not have the exact details. But law firms know how the year ended. And they sure want to know where other firms stand — growing, shrinking, or just holding their own. Here’s how law firms assess how they ended up at…
The Mad Clientist

Meet the 23 Student Winners of the BTI Creative Holiday Card Contest

The rules have changed for everyone this year, especially for the many students who have persevered despite the unique challenges of online remote learning. This year for the BTI holiday card contest, we challenged the students at the McAuliffe Charter School to get creative using the tools and resources available…
The Mad Clientist

The 475 Attorneys Clients Single Out as the BTI Client Service All-Stars 2020 – By Name

Only 475 attorneys meet the ultimate test. Clients tell us there is no higher honor. Top legal decision makers single out these rare attorneys as delivering the best client service among all others — by name. Again, not just good, but better than all others. Clients are free to select…
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