For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
It’s either a dream come true – or a warning sign. Law firms are going all in on business development. Not tweaks. Not encouragement. But all in with real money. Everyone wants growth, a premium rate, and the profits to go with it. We asked more than 1,000 law firm…
Almost no one understands why firms keep hiring lateral partners – except the people running them. On paper, it looks like a bad bet. Laterals have, at best, a 50% success rate. They can dilute morale, alienate "homegrown" talent, and cost a fortune in guarantees. But behind closed doors, the…
It’s a scramble for clients. Clients are cutting way back on issuing RFPs. As one corporate counsel put it: “It’s about as efficient as a dating app – maybe less so.” Clients aren’t swiping right on RFPs because: Clients have more new and novel matters than anyone can remember Fresh…
Clients flipped the BD script on law firms. They’re living in a new world – and most BD pitches are still rooted in the old one. The data is clear: 89% are advising their CEOs on business decisions 39% are now growth enablers 84% of clients are going through a…
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