For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
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With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
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We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Buying meme stocks is a lot like responding to RFPs. Meme stocks bring ultra-high risk with a small chance of ultra-high returns. Somebody may make a lot of money — and be celebrated for it — but most everybody else loses. BTI research reveals more than 70% of clients report…
More litigation complexity equals more opportunity. Today’s market is filled to the brim with complexity. BTI research reveals a select group of 43 law firms boosted their reputation — and delivery — to move upmarket in litigation. This is down from 54 BTI Upmarket Movers last year. It’s harder to…
Legal spending is heading up. Big time. Litigation is more aggressive than it has ever been — and will get more so. The world of litigation is getting bigger and more complicated. Corporate counsel are looking at new, never seen before litigation. The surge in complex and novel matters requires…
84 law firms are more feared than most. This is up from 62 firms last year. The increase correlates with a marked increase in aggressive litigation. But — it's not just the aggressive nature of litigation rising — it's substantially more complex with higher stakes. Add new and novel cases…
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