For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
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With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
It wasn’t quite an official pandemic yet — it didn’t need to be. Early March 2020 saw clients gauging how bad it would be and assessing work from home strategies, and here we are today. It's been almost a year and it’s a new world. We asked 240 top legal…
Law firm win rates started dropping just as clients revved up their RFPS. Clients all but shut down their RFPS from March through late April in 2020, and then clients brought them back with a vengeance. Clients went into overdrive on requesting RFPs about 4 weeks into the pandemic. And,…
Talk is so underrated. It’s also essential during the pandemic. The stream of new issues facing your clients — whether it be new rules and regulations, new hires and work balance, or returning to work — can’t be captured by email. Clients’ questions are multi-dimensional, making email a sub-optimal vehicle…
The largest portion of clients see lateral movement as a disruption to their own operations and a fraction of these will absolutely follow their partners in a lateral move. BTI research shows clients think about laterals in 5 different ways — each with different implications. Broken down by percent, they…
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