For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
AI, Geopolitical Volatility, Client Demands, and Finding Laterals are stealing leadership mindshare – but one risk outshines them all: Partner confidence in each other. And it’s headed the wrong way for law firms. In 2023, 12.9% of partners said they do not trust their partners. Fast forward to 1,000 responses…
Every dysfunctional BD strategy starts with good intentions. Smart people create structure, accountability and controls. Then trust, momentum, compensation, politics and attorney behavior collide with the plan. What could possibly go wrong? Here are 4 real examples of how firms accidentally shut down business development with the best of intentions:…
Most lawyers don’t struggle with business development because they lack intelligence, experience, or relationships. They struggle because they lack confidence in what they’re doing will actually work. This uncertainty drives attorneys toward the lowest-common-denominator version of business development: Asking clients for meetings Inviting contacts to webinars “Checking in” Adding people…
Women associates report 17% lower job satisfaction than men – up from 13% in 2022. Things are getting worse and harder for the women. Our brand new BTI Associate Satisfaction A-Listers 2026 reveals 13 pervasive reasons – the top 5 include: 54% see lower commitment to help develop their career…
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