For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Law firms are yelling at clients. They don’t know it – but corporate counsel tell BTI it’s deafening. And it’s all in the name of business development. Firms are throwing every piece of thought leadership, alerts, webinars, briefings, and lateral announcements to gain an edge. To clients, it’s all noise.…
Law firm CMOs can smell the success. They can feel it. But for some – the final 100 feet is like running into a brick wall. We asked more than 130 first-chair legal marketers to describe their experience as CMO in three words. The responses reveal something fascinating – and…
Law firm language is a lagging indicator. Economics and behavior shift first. Vocabulary follows. We are trading polite fictions for professional truths. Once the language changes, the culture rarely goes back. And the biggest truth is this: The center of gravity has moved. From the Institution to the Individual. You…
Behavior follows confidence. New results from more than 1,000 partner survey responses reveal a Confidence Sinkhole blocking high-velocity business development. Any partner who doesn’t believe they can develop business won’t. They will cling to one of thousands of reasons not to. It’s easy. Our survey reveals the sinkholes are uneven…
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