For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Written rules define the protocols of engagement. Unwritten rules define the relationship. These rules reveal themselves through actions and behaviors. It’s virtually impossible to build client relationships without understanding and embracing the unwritten rules. But the rules constantly evolve as clients gain more experience managing outside counsel — and adapt…
The economic landscape is littered with layoffs, disruptions like dockworker strikes, aircraft manufacturers strikes, geo-political risks, and catastrophic storms. Add in a whole new set of trade policies and sanctions and you have a lot of questions. And — law firm leaders have gone optimistic. In light of all this,…
Even F-15 fighter pilots are envious of law firm rates. These rate increases are one of the few things on the planet able to accelerate faster than the fastest known fighter jet — the F-15. These new orbital rates are stunning even for managing partners. But up they go. Just…
Words say so much — but not always what we intend. These unintended messages leave a bigger imprint than any intended message. And few of those sending the messages ever know it. We uncovered 8 phrases clients are hearing — and it's driving them crazy — or worse. These come…
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