For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
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We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
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We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Budget submittals are a bit like proposing marriage with a spreadsheet instead of a ring. You can prove the numbers work. You can demonstrate the upside. You can even quantify the risks. But nobody ever fell in love with an ROI calculation. And nobody ever funded a bold new business…
Litigation used to be an overhead cost. Minimize the expense. Settle the case. Move on. Bet-the-company work was the exception. No More. Welcome to 2026. Complex litigation now stands between new revenue and no revenue. It can shut down competitors, protect entire markets, and open new ones. The wrong law…
We asked Big Law partners to tell us the most unspoken norms at their firms – the rules everyone knows – but nobody writes down. These are people handling billion-dollar deals, bet-the-company litigation, existential regulatory threats, and some of the most complicated business problems on earth. So naturally, one of…
Litigation used to be what happened when business went wrong. In 2027, it increasingly determines what the business gets to do next. For decades, companies wanted litigation contained, settled, budgeted for, and made to disappear. Not anymore. Litigation has a new job. Protect growth. Clear strategic obstacles. Defend revenue. Protect…
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