We Help our clients Pandemic update Discover the cyber

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

80% of GCs Proud of Their Pandemic Strained Teams: Why It Matters to Your Law Firm

Rarely do so many executives agree about anything. But, the pandemic did it. Fully 80% of top legal decision makers are exceptionally proud of their in-house legal team’s performance so far. This sense of pride provides a critical source of emotional reward, motivation, and helps each in-house counsel know they…
The Mad Clientist

What Clients Are Thinking About Your COVID-19 Resource Centers Now

Don’t stop yet. Clients want more and want something different. Yes. They are swarmed with emails, alerts, webinars, and e-newsletters — but they are still searching for more answers. Every top legal decision maker has their favorite alerts. They don’t read much beyond those, but will scan a few new…
The Mad Clientist

Clients Reverse Course — Jump on RFPs — 6 Reasons It’s Different This Time

After handing the first wave of work to come out of the pandemic without RFPs, clients are now changing course. They are issuing RFPs and making sure everyone is invited. This means including small- and medium-size firms. Legal decision makers in the US are tackling their US issues — so…
The Mad Clientist

6 Books to Help You Through the Pandemic and Beyond – Short and Long Reads

Among the flurry of webcasts, podcasts, online webinars and newsletters, a book can offer a source of comfort. It’s a place to be quiet with your thoughts. With increased stress all around and a focus on well-being, I wanted to share a reading list of books to help manage through…
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