For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.








Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

Market chaos is being upstaged by COVID-19. As it should. This does not mean underlying market changes aren’t taking their toll. We uncovered 6 transformative changes rivaling the pandemic’s impact. These include: The largest influx of new top legal officers ever More than 30% of top legal decision makers are…

The numbers aren’t in just yet. And they may not have the exact details. But law firms know how the year ended. And they sure want to know where other firms stand — growing, shrinking, or just holding their own. Here’s how law firms assess how they ended up at…

The rules have changed for everyone this year, especially for the many students who have persevered despite the unique challenges of online remote learning. This year for the BTI holiday card contest, we challenged the students at the McAuliffe Charter School to get creative using the tools and resources available…
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