Slide Market Outlook 2021 All Stars 2020 We Help our clients Discover the cyber Pandemic update

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

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Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

No One Listens Anymore — But Who Really Cares?

Listening is everything in relationships. Clients, peers, superiors, and subordinates — and we won’t get into personal relationships here — but they count too. Everything about digital communications is slowly, silently, and insidiously eating away at this essential skill. Digital tools are at the forefront of everything we do today…
The Mad Clientist

Key Client Groups See No Need for F2F Meetings in the New Normal

Clients are already meeting with outside counsel. Most are planning to meet before year end. But an important group no longer see a need for in-person meetings. They say these meetings waste time, energy, and money. Phone and/or video will be just fine — and in some cases better. We…
The Mad Clientist

7 Core Strategies Propelling the New BTI Client Service 30

Simple and powerful. Client service at its best. At its core — the pandemic proves excellent client service still sits at the epicenter of the client relationship. And yes, client service takes work — but so does everything else. And this work brings intellectual, financial, and personal rewards for both…
The Mad Clientist

Clients Pinpoint 30 Law Firms Best at Client Service

The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service…
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