For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

Just In: Associates Respond, Money Can’t Solve This Problem

Money talks. But it says different things to different people — and it’s not always the message law firms want to send. This is true about the most current (and recent) round of raises. This is how associates are thinking about it:28% of associates appreciate the pay bump but nothing…
The Mad Clientist

10 Hottest Industries for New Business This Year

10 industries will be growing a lot faster than all others. Of these, 6 will accelerate more rapidly than the other 4 — but they all have a good head of steam. It breaks down like this. The first group shows the largest increases in both need and spending. They…
The Mad Clientist

5 Things Your Clients Want From You Now

Separating signal from the noise drives success. And this is exactly what top legal decision makers are encountering right now. Clients are sorting out: Streams of new information Scientific and unscientific opinions Evolving regulatory frameworks Potential new variants New workforce demands New and recurring questions from management All this in…
The Mad Clientist

The Most Searched Law Firms in 2021

It's instinctive. Clients (and potential clients) thinking about hiring you search the internet for your firm by name. They may want to browse, look for ideas, or just get their head in the game. A named search is a proxy for your brand’s reach and strength. We analyzed the relative…
Fill out my online form.