Slide Market Outlook 2021 All Stars 2020 We Help our clients Discover the cyber Pandemic update

For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.

Helping you build robust and enduring client relationships the right way

With customized world-class and data-driven client feedback solutions

Client Feedback 

We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.

Business Development

We help you and your firm catapult your business development skills, culture, and mindset—fast.

Client Service

We help you redefine how and what clients think about you and your law firm today and for the future. 

Latest Insights

We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.

Latest Insights from The Mad Clientist

The Mad Clientist

Clients Single Out 43 Midsize Law Firms for Punching Way Above Their Weight

It wasn’t just Big Law who stepped up big over the last year. Small and midsize firms stepped up big as well. Clients point to 43 small and midsize firms — by name — as punching way above their weight class. Top legal decision makers look to these firms with…
The Mad Clientist

The Big 4 Face One Big Client Driven Hurdle — and It May Have Just Been Solved

Client attitudes towards using the Big 4 for legal services are undergoing a sea change. Our latest research reveals 29.6% of top legal decision makers are open to hiring Big 4 lawyers and law firms. This is up from less than 5% just 5 years ago. You can’t develop a…
The Mad Clientist

Clients Clueless About Law Firm DEI Efforts

82% of top legal decision makers say they know virtually nothing about their law firms’ DEI strategies and actions. The only thing resembling a silver lining here is this number was 92% 3 years ago. The closest these clients ever get to law firms DEI plans are the statistics they…
Fill out my online form.