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Associate A-Listers All-Stars Directory CLICK HERE TO SEARCH FOR YOUR BTI CLIENT SERVICE ALL-STAR BY NAME, FIRM OR LOCATION Litigation Outlook 2022 M&A Outlook 2022

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Latest Insights from The Mad Clientist

The Mad Clientist

The 46 Firms Most Feared in Litigation

Uncertainty and fear are often linked. With uncertainty as the dominant theme — The BTI Fearsome Foursome stand out more than they ever have. Undaunted by the unknown — their innate move is to rely on their resolve. Top legal decision makers single out 46 firms they don’t want to…
The Mad Clientist

You have 7 Seconds to Get Clients to Click on Your Content Leadership

You have between 3 and 7 seconds to convince your audience to click. This click earns you another 3 to 7 seconds to get them to read. And then — you have to keep them reading while everything else in the world competes for their time. How you write your…
The Mad Clientist

Big New Spark in Using AFAs — 5 Reasons Why

After crashing in the last 6 months of 2021 — AFAs are coiling up for a comeback. December 2021 showed 48% of clients using AFAs, down from 70% just 6 months earlier. Fast forward to today — BTI’s brand-new research with top legal decision makers reveals 55% of clients are…
The Mad Clientist

The 50 BTI Client Service All-Stars Most Viewed by Clients — and Everyone Else

Clients are always looking for the best client service. They look within their existing law firm relationships, prior relationships, and suitors. They listen intently to peers — and they come to the BTI Client Service All-Stars. While every BTI Client Service All-Star gets their fair share of searches and page…
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