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Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

The 1 Important Thing You Can Learn from the Day I was Blindsided in Business Development
It suddenly dawned on me — I was in the office for the day. It was a Friday at 11 AM or so, and you don’t want to be in the office on a Friday. I immediately went through my mental list of clients, projects, and prospects to find a…

Women Associates Single Out 43 Firms Where They Have At Least 1 Partner Invested in Their Success
In the rarest of activities, only 43 firms stand out for having at least one partner invested in an individual associate’s future and success. The opportunity for a woman associate to have top a sherpa — who knows all the unspoken rules and hidden roadmaps — is invaluable in driving…

The 46 Law Firms Where Women Associates Say They are Extremely Well Paid
A mere 16% of women associates consider themselves well paid. 50% consider themselves extremely underpaid. And it’s not just the money — it’s a combination of the workload, the level of respect they receive, predictability, and more. Women associates single out the 13 Best of the Best firms where they…

The 78 Law Firms Cultivating the Highest Levels of Women Associates’ Job Satisfaction
As discussed last week, job satisfaction among women associates is 13.5 percentage points lower than men. 9 factors drive associate job satisfaction. These include people at the firm, feeling appreciated, and hybrid work policies. Women associates single out a total of 78 firms for delivering the highest levels of job…
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