For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
It’s a stark dichotomy. Corporate counsel today find themselves in one of two camps: either seizing strategic opportunities to change the business – or focusing on improving compliance and warding off risk. Either camp creates one of the most compelling business development opportunities for law firms – fueling new growth…
It’s the job of a lifetime. Or the job absolutely no one wants. I have worked with at least 4 high PEP firms where no one wanted to lead. The managing partners were ready to step down. No one wanted to step up. They all merged. At other firms, runoff…
Revenue is up – make it way up. Attorney headcount is up. Marketing and Business Development (MBD) spend as a percent of revenue is down. As law firms get bigger and fight for laterals and clients – they are allocating less to Marketing & Business Development. The numbers tell the…
Law firms make a lot of bets. On Talent – Technology – Markets – Leaders and CMOs for instance. These bets offer keen insight into the market, competition, and the skills which can make or break your marketing and BD. This is one reason we asked 121 law firm marketing…
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