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Michael B. Rynowecer

I admit it.
I am The Mad Clientist

I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.

Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.

As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.

Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.

Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.

  • BSBA Syracuse University

  • MBA Babson College

  • 10 Years, Practice Leader, Pwc

  • Founded BTI in 1989

  • Expertise in Client Feedback, Business Development & Client Service for 30+ years

Latest Insight from The Mad Clientist

The Mad Clientist

Clients Single Out the Law Firms on the Leading Edge: Helping Clients Implement Strategic Change

More than 80% of clients are going through a business transformation. 67% of corporate counsel are playing a mission-critical role in this transformation — and they single out the law firms best suited for this high-value new and novel work. These firms are best at delivering on the all-new expectations…
The Mad Clientist

7 Top Insights and Takeaways from our Market Outlook and Client Service Review Webinar

Law firms understanding the 2024 market drivers will perform exceptionally well. Others will be hit or miss. Corporate counsel love the challenges of the market drivers and want law firms who can relate to why they enjoy the work — as well as their core needs. The ability to meet…
The Mad Clientist

Why Some Firms Are Still Getting Pummeled on Rates

Rates are soaring. At least for some firms. Not all are giants. Still, other firms continue to suffer a rate pounding as clients look to extract another pound of flesh. In the new Law Firm Leaders Burning Issues survey of more than 250 law firms conducted with my longtime friend…
business growth opportunities
The Mad Clientist

Top Growth Practices and Industries for 2024

Client spending remains resilient — fueled by new needs and lingering issues, more companies than ever are pursuing innovative business models and adopting digital processes. Combine this with strong regulatory headwinds, employee activism, and the emergence of Generative AI — and 56% of clients plan to increase legal spending —…