I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.
Michael B. Rynowecer
I admit it.
I am The Mad Clientist
Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.
As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.
BSBA Syracuse University
MBA Babson College
10 Years, Practice Leader, Pwc
Founded BTI in 1989
Expertise in Client Feedback, Business Development & Client Service for 30+ years
Latest Insight from The Mad Clientist
Law Firm CMO Turnover Slows to a Trickle
The last 2 years broke records for CMO moves – reaching 31% last year and 28% the year before. Markets were less volatile, presidential executive orders for law firms weren’t a thing, and few firm leaders worried about the economy. No more. We just finished analyzing CMO turnover – how…
Partners Go Rogue on Business Development: 5 Reasons Why
You can argue it’s a new problem – or a former isolated problem gone viral. BTI’s new research with law firm partners and marketing leaders reveals a growing wave: partners going rogue on business development. No coordination. No alignment. No warning. Running solo. It’s now a strategic problem. It: Spreads…
5 New Behaviors Defining the 2025 BTI Client Service All-Stars
Every change impacting corporate counsel has a multiplier effect on client service. Each change makes it exponentially harder to deliver excellent client service. And – it has been a record year for change. These drive the 5 new behaviors separating the BTI Client Service All-Stars 2025 from everyone else. The…
Clients Name 240 Attorneys Delivering the Absolute Best Client Service
Corporate counsel find themselves in the middle of more matters impacting business operations than ever. This means they’re impacting revenue and profit more than ever. Their CEO’s expect real-time response and practical insights. Corporate counsel input is now a critical input to decisions about market disruption and regulatory volatility. There…