I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.
Michael B. Rynowecer
I admit it.
I am The Mad Clientist
Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.
As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.
BSBA Syracuse University
MBA Babson College
10 Years, Practice Leader, Pwc
Founded BTI in 1989
Expertise in Client Feedback, Business Development & Client Service for 30+ years
Latest Insight from The Mad Clientist
Just In: Clients Face the Legal Firestorm Head On: BTI Practice Outlook 2025 Out Now
It’s ugly out there. The fire hose of legal issues facing clients is open at full force. This translates into 3 overarching impacts: Clients face a legal firestorm — they are hell-bent on getting ahead of it They expect law firms to provide the resources to quench this storm on…
Clients Name 29 Best of the Best Law Firms in Class Actions
More companies face class actions than last year. The majority of class actions are getting bigger and more complex. Clients are spending more. They blame baseless claims, growing awards, and courts who are unwilling to dismiss cases. Please join me in congratulating the law firms clients point to as the…
40 Best of the Best Law Firms in Product Liability Litigation
Virtually every company is racing to introduce and develop new products. This is true across almost every industry. These products are more complex and incorporate more technology. Clients want law firms who can articulate the risk exposure for each claim. Please congratulate the Product Liability Litigation Powerhouses and Leaders: The…
Clients Name 26 Best of the Best Law Firms in IP Litigation
Growth in IP litigation continues. Clients are increasing their technology development and quickly embedding this technology in their products and services. At the same time, companies are more aggressive in pursuing anything resembling infringement. Please congratulate the IP Litigation Powerhouses and Leaders: The BTI IP Litigation Powerhouses 2025 Alston &…