Michael B. Rynowecer

I admit it.
I am The Mad Clientist

I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.

Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.

As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.

Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.

Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.

  • BSBA Syracuse University

  • MBA Babson College

  • 10 Years, Practice Leader, Pwc

  • Founded BTI in 1989

  • Expertise in Client Feedback, Business Development & Client Service for 30+ years

Latest Insight from The Mad Clientist

The Mad Clientist

5 Books and 1 Short Read to Add to Your Thinking for Summer and Beyond

Book sales soared as the pandemic unfolded. They entertain, teach, help you improve, and sometimes just provide an escape. I recommend 5 books with a focus on making the workplace better, becoming better leaders, and improving management for organizations who have grown dramatically. These books are generally considered to be…
The Mad Clientist

Your One Minute Hack to Boost Client Service

Early in my career, I was invited to a project kickoff meeting at a global chemical company. As the meeting started, a client executive looked at me and said “As our guest today, would you like to give the safety minute?” I suggested when anyone was flying, upon deplaning, always…
The Mad Clientist

5 Client Facing Facts I Want to Shout From the Rooftops

It’s been an amazing run. And it may just keep going. But, clients report 5 little-noticed circumstances enabling law firms to either keep the surge going for years — or cut it short at the end of the next matter. 5 factors reveal why some firms will enjoy streams of…
The Mad Clientist

7 Novel Approaches To Winning The War For Talent

The days of having the pick of the recruiting litter ended in an instant. Law firms have largely relied on reaching a bigger pool of talent — with little effort to create inbound leads. Opening new offices doesn’t increase the flow of inbound candidates. The firms able to create a…