Michael B. Rynowecer

I admit it.
I am The Mad Clientist

I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.

Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.

As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.

Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.

Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.

  • BSBA Syracuse University

  • MBA Babson College

  • 10 Years, Practice Leader, Pwc

  • Founded BTI in 1989

  • Expertise in Client Feedback, Business Development & Client Service for 30+ years

Latest Insight from The Mad Clientist

The Mad Clientist

No One Listens Anymore — But Who Really Cares?

Listening is everything in relationships. Clients, peers, superiors, and subordinates — and we won’t get into personal relationships here — but they count too. Everything about digital communications is slowly, silently, and insidiously eating away at this essential skill. Digital tools are at the forefront of everything we do today…
The Mad Clientist

Key Client Groups See No Need for F2F Meetings in the New Normal

Clients are already meeting with outside counsel. Most are planning to meet before year end. But an important group no longer see a need for in-person meetings. They say these meetings waste time, energy, and money. Phone and/or video will be just fine — and in some cases better. We…
The Mad Clientist

7 Core Strategies Propelling the New BTI Client Service 30

Simple and powerful. Client service at its best. At its core — the pandemic proves excellent client service still sits at the epicenter of the client relationship. And yes, client service takes work — but so does everything else. And this work brings intellectual, financial, and personal rewards for both…
The Mad Clientist

Clients Pinpoint 30 Law Firms Best at Client Service

The last 12 months drove the The BTI Client Service 30 to get even better. These firms were able to read the tea leaves and give clients close, practical, and timely advice. They stepped in without being asked and knew exactly how to help. These firms upped their client service…