By Patrick J. McKenna, McKenna Associates Inc. and
Michael B. Rynowecer, President of The BTI Consulting Group
We have been informed that 49% of law firm leaders indicate “strategic planning is more important than ever.” Another 20% say it is tremendously important.
Law firms have more money at risk than ever before. They have more attorneys in their firms to communicate with. And – they are looking at bigger markets along with a multitude of new ones. Meanwhile, the world is awash in geopolitical risk.
Strategic planning brings all this together by evaluating risk and opportunity – the plan itself defines what a law firm will and won’t do.