Trent Norris is one of the foremost consumer product attorneys in the country and co-leader of the firm’s Consumer Products and Retail Sector. His litigation, counseling, and government advocacy practice involves some of the most significant challenges for manufacturers and retailers of everyday products and services.
Mr. Norris litigates complex scientific and technical disputes involving consumer protection, advertising, environmental, and food and drug law, with a particular emphasis on the unique requirements of California law. His more than 25 years of experience with regulators, prosecutors, activists, bountyhunters, and plaintiffs lawyers also provide clients with practical perspectives on litigation avoidance.
His practice involves diverse products, technologies, and industries, including foods, beverages, dietary supplements, cosmetics, hospitality, medical devices, electronics, vehicles, drugs, and agriculture. He regularly represents trade associations and joint defense groups in strategic counseling, advocacy before regulatory agencies, and challenges to agency actions.