I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.
Michael B. Rynowecer
I admit it.
I am The Mad Clientist
Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.
As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.
BSBA Syracuse University
MBA Babson College
10 Years, Practice Leader, Pwc
Founded BTI in 1989
Expertise in Client Feedback, Business Development & Client Service for 30+ years
Latest Insight from The Mad Clientist
Clients Name Law Firms Best at Complex Litigation
Litigation used to be an overhead cost. Minimize the expense. Settle the case. Move on. Bet-the-company work was the exception. No More. Welcome to 2026. Complex litigation now stands between new revenue and no revenue. It can shut down competitors, protect entire markets, and open new ones. The wrong law…
Partners Reveal Most Important Cultural Norms in Big Law
We asked Big Law partners to tell us the most unspoken norms at their firms – the rules everyone knows – but nobody writes down. These are people handling billion-dollar deals, bet-the-company litigation, existential regulatory threats, and some of the most complicated business problems on earth. So naturally, one of…
Litigation Used to Be What Happened When Business Went Wrong
Litigation used to be what happened when business went wrong. In 2027, it increasingly determines what the business gets to do next. For decades, companies wanted litigation contained, settled, budgeted for, and made to disappear. Not anymore. Litigation has a new job. Protect growth. Clear strategic obstacles. Defend revenue. Protect…
Clients Single Out the Most Feared Law Firms in Litigation
Nobody wants a fair fight. Especially corporate counsel. When millions – or billions – are at stake, clients want every unfair advantage they can legally get. Sometimes the first strategic win happens when the other side sees who just entered the case. The right opposing counsel makes other lawyers –…