I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.
Michael B. Rynowecer
I admit it.
I am The Mad Clientist
Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.
As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.
BSBA Syracuse University
MBA Babson College
10 Years, Practice Leader, Pwc
Founded BTI in 1989
Expertise in Client Feedback, Business Development & Client Service for 30+ years
Latest Insight from The Mad Clientist
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86% of CMOs Using Gen AI – Here’s How
The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…
37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services
It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…
The Rise of the Empowered CMO
A tense moment at the partner retreat: objections gaining momentum, partners digging in their heels. Then, the CMO rises from their seat, eyes blazing with conviction. “Obstacles? Sure. Hard? Absolutely. But the decisions are made. We’re doing this – and I’ll back every partner who’s in. This will succeed.” Silence…