I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.
Michael B. Rynowecer
I admit it.
I am The Mad Clientist
Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.
As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.
BSBA Syracuse University
MBA Babson College
10 Years, Practice Leader, Pwc
Founded BTI in 1989
Expertise in Client Feedback, Business Development & Client Service for 30+ years
Latest Insight from The Mad Clientist
Brand New: Clients Single Out The 40 Law Firms Best at Business Development
Law firms are yelling at clients. They don’t know it – but corporate counsel tell BTI it’s deafening. And it’s all in the name of business development. Firms are throwing every piece of thought leadership, alerts, webinars, briefings, and lateral announcements to gain an edge. To clients, it’s all noise.…
The Law Firm CMO: Struggling to Succeed Despite Their Firms
Law firm CMOs can smell the success. They can feel it. But for some – the final 100 feet is like running into a brick wall. We asked more than 130 first-chair legal marketers to describe their experience as CMO in three words. The responses reveal something fascinating – and…
7 Words Revealing What Law Firms Have Become
Law firm language is a lagging indicator. Economics and behavior shift first. Vocabulary follows. We are trading polite fictions for professional truths. Once the language changes, the culture rarely goes back. And the biggest truth is this: The center of gravity has moved. From the Institution to the Individual. You…
Finally, You Can Fix the Partner BD Crisis
Behavior follows confidence. New results from more than 1,000 partner survey responses reveal a Confidence Sinkhole blocking high-velocity business development. Any partner who doesn’t believe they can develop business won’t. They will cling to one of thousands of reasons not to. It’s easy. Our survey reveals the sinkholes are uneven…