For companies operating at the intersection of digital media, advertising, technology and consumer privacy, the legal landscape is rapidly evolving. Gary Kibel provides much-needed direction to clients involved in both emerging businesses and well-established companies engaging new technologies. While most of his clients are, broadly speaking, in the marketing industry, his deep knowledge of privacy and data security issues makes him a sought-after counselor to companies in the technology, e-commerce, financial services and employment sectors as well.
In the digital media space, where entire industries can rise and fall seemingly overnight, he helps his clients confidently navigate uncharted terrain. They count on him for guidance in complying with — and helping to shape — the best practices that must serve their industry in the absence of legal precedents. For more mature companies, he helps clients incorporate new concepts into existing infrastructures.
Much of Gary’s time is spent staying current in this fast-paced environment. Whether through his representation of key industry clients, his active involvement in trade associations or his recognized thought leadership, he is deeply immersed in the issues facing tech-forward companies. Clients call on him, literally every day, to provide crucial perspective on cutting-edge issues with enormous consequence to their business.