Reed Freeman Jr. is an authority on privacy, cybersecurity, and the privacy aspects of advertising online, on mobile devices, in social media, and on connected devices such as smart TVs. Reed has extensive experience defending clients in Federal Trade Commission (FTC) and state consumer protection investigations and data breach responses. He also counsels clients on compliance with FTC and state trade regulation issues, state privacy and data security laws, including counseling on compliance with California’s Privacy Protection Act (CCPA) and the implementing regulations by the California General, privacy and data security compliance around the globe, and advertising and privacy self-regulatory codes.
In addition to working with clients to develop globally compliant privacy policies and programs, Reed assists clients in connection with privacy and data security involved in transactional matters, such as mergers and acquisitions, asset sales and asset purchases, in contract negotiations, and in connection with applications for membership in industry trade groups. He also represents clients in false advertising disputes before the National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. (CBBB) and the National Advertising Review Board (NARB).