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Compelling Research

Compelling Results

52% of C-level executives will hire firms based on one unprompted peer recommendation

72% of clients want to give you their feedback but only 30% of firms ask in a meaningful way

85% of clients base value on the successful delivery of a world-class client experience 

We conduct more independent research on how clients acquire, manage and evaluate their professional services providers than virtually anyone.

We examine the market from your client’s perspective. We deliver high-impact results: no-nonsense, fact-based insights, advice and compelling information about:


How your clients buy



What they want from you

How you can succeed in your marketplace

Our proprietary methods include open-ended interviews with high-level executives and decision makers, carried out by highly trained senior interviewers. These are not to be confused with check-off-the-box-surveys. Our reports and findings are based on what your clients and users say. We don’t put words in their mouths and we don’t look to third parties to report what your clients are saying.

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We benchmark how Fortune 1000 companies buy, how professional services firms sell, and how to manage service provider performance. Through more than 17,000 independent interviews with C-level executives and systematic analysis, BTI has helped professionals boost client service for 30 years.