BTI’s 3-year deep dive exploration into Law Firm LinkedIn pages and performance has unearthed a fascinating landscape of achievements and opportunities across law firms of varying sizes. The implications are profound, offering high-performing firms a gateway to inbound business and providing others with a chance to catch up — or leap ahead in the latest source of new business.

Our research reveals that strategically minded and disciplined firms consistently deliver performance levels 3x times better than their larger peers. The extent of this performance spectrum underscores the crucial role of investment, commitment, and strategy in shaping each firm’s destiny.

At the epicenter of LinkedIn success lies engagement — comments, likes, celebrations, and posts that captivate your followers. The ripple effect extends to their networks, courtesy of LinkedIn’s algorithm, making every engagement a building block for stronger bonds and meaningful relationships. This leads to inbound business.

Our latest report, The BTI Benchmarking Law Firm LinkedIn Performance 2023, Unleashing the Power of LinkedIn, is the culmination of our in-depth research. It’s your ticket to decoding the secrets behind top-tier LinkedIn performance. But that’s not all — it’s a blueprint for harnessing LinkedIn’s full potential to drive inbound business for your law firm.

Please join me in congratulating the following law firms for their exceptional leadership position in LinkedIn Active Engagement by Touchpoints across all 3 Am Law cohorts plus large international firms:

Only one source provides law firms with unique insights into exactly where they stand along key LinkedIn performance metrics including:

• LinkedIn Followers
• LinkedIn Followers per Partner
• Active Engagement Percentage Rates
• Engagement Touchpoints and Activities
• Engagement Touchpoints and Activities per Partner
• Monthly Posting Cadence
• Where you stand compared to law firms in your size cohort

The BTI Benchmarking Law Firm LinkedIn Performance 2023: Unleashing the Power of LinkedIn is your gateway to this invaluable data, the most successful strategies, and the secret sauce to securing attorney support and engagement with your firm’s online presence. Don’t just keep up — jump ahead of the curve!

Ready to transform your law firm’s LinkedIn game? Click here to grab your copy of the report and embark on a journey to LinkedIn success.

Stay ahead, stay engaged, and stay successful on LinkedIn!

1. 20% follower growth for law firms for the 2nd year in a row

One of the last cohorts to adopt LinkedIn, corporate counsel are now joining in droves.

2. Am Law 2nd 100 firms out engaging all others

This group shows more precision in producing compelling content to generate engagement, including legal issues and firm news.

3. Followings show little relationship to active engagement

Gaining followers is a form of engagement — but followers aren’t the final frontier —engagement reigns supreme. It’s about sparking discussions, igniting likes, shares, and reposts for creating enduring digital and analog relationships.

4. The Holy Grail for learning about law firms for corporate counsel (and laterals)

All the insights in one place – outside the stiff formality of a website — and much easier to digest. Readers gain a more insightful understanding of law firms through LinkedIn pages compared to traditional websites. This trend will lead to LinkedIn’s potential to outperform law firm websites in creating perception and creating inbound leads.

5. Partners rarely outwardly supportive

Few partners actively support firm posts and activities — missing a major source of substantial outreach.

6. Posting drives engagement

The more you post — even repurposed content — the more likely your firm will generate active engagement.