best branded law firms Archives - The BTI Consulting Group https://bticonsulting.com/tag/best-branded-law-firms Sat, 25 Apr 2020 01:39:30 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://bticonsulting.com/wp-content/uploads/2020/03/cropped-BTI_Logo_Favicon-32x32.png best branded law firms Archives - The BTI Consulting Group https://bticonsulting.com/tag/best-branded-law-firms 32 32 Clients’ Short Lists Get Longer https://bticonsulting.com/themadclientist/clients-short-lists-get-longer Mon, 20 May 2019 11:00:00 +0000 http://localhost/igor/2019/05/20/clients-short-lists-get-longer/ Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from...

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Everyone wants to be on the short list. And clients are adding to them, lengthening their lists by 6.4% this year over last. The short list is the first stop before clients make a hiring decision. The process starts with the firms on the short list and moves on from there.

The law firms enjoying a strong position on clients’ short lists in the just-released BTI Brand Elite 2019 are:

 

Learn how to earn and keep a spot on clients’ short lists, in the new BTI Brand Elite 2019: Client Perceptions of the Best Branded Law Firms.

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]]> Fewer Premium Worthy Law Firms https://bticonsulting.com/themadclientist/uyjjkgi2ilbn2lnl5bmh3zk0yu5u2d-55aky-sm285 Fri, 17 May 2019 11:00:00 +0000 http://localhost/igor/2019/05/17/uyjjkgi2ilbn2lnl5bmh3zk0yu5u2d-55aky-sm285/ Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year....

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]]> Clients are facing more complexity and uncertainty than ever before—the Economic Policy Uncertainty Index is at an all-time high. Clients gladly pay premiums for the firms who are comfortable with uncertainty and can simplify the complex. The number of firms meeting this threshold dropped substantially—a steep 22.4% from last year.

Law firms enjoying a coveted spot on the premium worthy list in the just-released BTI Brand Elite 2019 are:

 

Best of the Best

• Davis Polk
• Gibson Dunn
• Kirkland & Ellis
• Latham & Watkins
• Morgan Lewis
• Paul, Weiss
• Skadden
• Sullivan & Cromwell

Leaders

• Arnold & Porter
• Baker McKenzie
• Cooley
• Cravath, Swaine & Moore
• Debevoise & Plimpton
• Dechert
• DLA Piper
• Fried Frank
• Hogan Lovells
• Jones Day
• King & Spalding
• Mayer Brown
• McDermott Will & Emery
• Pillsbury
• Sidley
• Weil
• White & Case
• WilmerHale

 

Learn how to earn premium worthy status, and keep it, in the new BTI Brand Elite 2019: Client Perceptions of the Best Branded Law Firms.

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]]> Skadden Reclaims Best Brand: 18 Firms Move Up in New BTI Brand Elite https://bticonsulting.com/themadclientist/skadden-reclaims-best-brand-18-firms-move-up-in-new-bti-brand-elite Wed, 15 May 2019 20:00:00 +0000 http://localhost/igor/2019/05/15/skadden-reclaims-best-brand-18-firms-move-up-in-new-bti-brand-elite/ Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm. Fully 18 firms in the 28 Brand Elite firm improved their brand over last year....

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Skadden reclaims its position as the best-branded law firm. Benefiting directly from the increased complexity and uncertainty clients face—clients rank Skadden as the firm to turn to in bet-the-company situations more than any other firm.

Fully 18 firms in the 28 Brand Elite firm improved their brand over last year. These firms include:

 

• Skadden
• Morgan Lewis
• Gibson Dunn
• Kirkland & Ellis
• Reed Smith
• Hogan Lovells
• McGuireWoods
• Davis Polk
• Seyfarth Shaw

• Orrick
• Paul, Weiss
• King & Spalding
• Covington
• Mayer Brown
• Norton Rose Fulbright
• Squire Patton Boggs
• Ropes & Gray
• Quinn Emanuel Urquhart & Sullivan

 

Quinn Emanuel makes its debut on the BTI Brand Elite—the 28 law firms with the best brands. Quinn is on an ever-growing number of clients’ short lists and has improved its client experience to the point where the firm’s brand is among the elite—and attracts inbound referrals.

A total of 6 law firms return to the BTI Brand Elite:

 

• Seyfarth Shaw
• Orrick
• King & Spalding
• Covington
• Squire Patton Boggs
• Ropes & Gray

Only 7 law firms earn a place on the BTI Brand Elite for all 8 years we have ranked law firm brands. Please join me in congratulating:

 

• Skadden
• Jones Day
• Morgan Lewis
• Hogan Lovells
• Sidley
• Baker McKenzie
• Wachtell, Lipton, Rosen & Katz

You can learn about the detailed changes in your firm’s brand and compare it to competitive law firms with your copy of BTI Brand Elite 2019: Client Perceptions of the Best-Branded Law Firms, available now.

BTI conducted more than 694 interviews with top legal decision makers to single out the law firms with the best and strongest brands. Each of the CLOs provided detailed answers and explanations—and have deep opinions about law firm brands.

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