I have conducted and directed more than 20,000 client feedback interviews and interviewed 5,000 of the best and biggest rainmakers. I use all this to do one thing – help my clients grow their clients. My love of strategy and hitting the sweet spot with clients in revenue generation led to starting BTI more than 30 years ago.
Michael B. Rynowecer
I admit it.
I am The Mad Clientist
Every week, you can find me sharing legal industry news, actionable and critical insights from BTI’s independent research, powerful client analytics every firm can use, market outlook commentary and much more at my blog—The Mad Clientist.
As President and Founder of BTI, Michael has drawn on in-depth independent research to develop high-impact client feedback programs, brand preference and perception rankings, innovative business development counsel and a wide-range of strategic consulting to organizations who want to improve performance and drive growth. Throughout his career, he has been a trusted advisor to top legal decision makers. His clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.
Michael is also a fixture in the business press, commenting on markets, trends and strategies. He has written extensively about BTI’s world-class client feedback methodology and about the ‘17 Activities’ that BTI’s research has revealed as statistically proven to drive superior client relationships. His most recent book Clientelligence® is a definitive guide of powerful insights for client acquisition, retention, new business and revenue generation. Rated by Kirkus Reviews as a “treasure trove of useful intelligence for business improvement,” the book details research-backed and unique activities for firms to embark upon to drive superior client relationships.
Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, business development and strategy.
BSBA Syracuse University
MBA Babson College
10 Years, Practice Leader, Pwc
Founded BTI in 1989
Expertise in Client Feedback, Business Development & Client Service for 30+ years
Latest Insight from The Mad Clientist
Law Firm Client Service Plunges — 7 Reasons Why
Every year, we ask more than 300 corporate counsel about the law firms they recommend to a peer — no name, prompts, or suggestions provided. It’s all organic. The results: Only 35% recommend their primary law firms to a peer — down from 69.1% a mere 4 years ago. This…
64 Law Firms with the Most Improved Client Service
These firms are making a bet. They are betting investments in client service in a perceived fragile market will deliver immediate and lasting value — both strategic and financial. Only 64 law firms managed to improve client service performance in 2024 — according to corporate counsel. This equates to just…
Clients Single Out the BTI Client Service 30 2024 — Law Firms Best at Client Service
It's all organic. Clients — more than 300 of them — identify the law firms best at client service — along the 17 dimensions they say are the most crucial drivers. These legal decision makers single out a firm, rank them, and explain why — with no prompts or suggestions.…
Up, Out, Wait or Quit: Associates Weigh in on Staying and Leaving their Firms
Tantalizing, treacherous, business development fears and the Prize. This is how associates describe making partner. It's a high-stakes game where the outcome is binary — make partner or face an undefined future. A few firms are publicly downplaying junior associates’ importance. The reality is law firms need strong senior associates…