<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Advertising Archives - The BTI Consulting Group</title>
	<atom:link href="https://bticonsulting.com/category/5-practice-areas/advertising/feed" rel="self" type="application/rss+xml" />
	<link>https://bticonsulting.com/category/5-practice-areas/advertising</link>
	<description></description>
	<lastBuildDate>Thu, 13 Aug 2026 15:27:19 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.3</generator>

<image>
	<url>https://bticonsulting.com/wp-content/uploads/2020/03/cropped-BTI_Logo_Favicon-32x32.png</url>
	<title>Advertising Archives - The BTI Consulting Group</title>
	<link>https://bticonsulting.com/category/5-practice-areas/advertising</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Michael J. Abernathy</title>
		<link>https://bticonsulting.com/allstars/michael-j-abernathy</link>
		
		<dc:creator><![CDATA[tthorp]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 00:02:02 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copyright]]></category>
		<category><![CDATA[IP & IP Litigation]]></category>
		<category><![CDATA[Patent]]></category>
		<category><![CDATA[Shares Client Philosophy]]></category>
		<category><![CDATA[Trademarks]]></category>
		<guid isPermaLink="false">https://bticonsulting.com/?post_type=allstars&#038;p=44562</guid>

					<description><![CDATA[<p>Michael J. Abernathy concentrates on patent, trade secret, and antitrust litigation. As co-leader of the firm&#8217;s intellectual property (IP) disputes practice, Mike has first-chair trial experience and is highly sought after by clients that face significant bet-the-company litigation. He has successfully tried biopharma and technology cases to juries across the...</p>
<p>The post <a href="https://bticonsulting.com/allstars/michael-j-abernathy">Michael J. Abernathy</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Michael J. Abernathy concentrates on patent, trade secret, and antitrust litigation. As co-leader of the firm&#8217;s intellectual property (IP) disputes practice, Mike has first-chair trial experience and is highly sought after by clients that face significant bet-the-company litigation. He has successfully tried biopharma and technology cases to juries across the United States and has trial experience in Hatch-Waxman cases, Section 337 investigations in the US International Trade Commission (ITC), and importation disputes in the Court of International Trade.</p>
<p>IAM Patent 1000 has described Mike as follows: “At trial, Abernathy is a compelling storyteller, but never strays from the substance of his case. He is not afraid to give clients hard advice, which has earned him longstanding relationships of trust.”</p>
<p>The post <a href="https://bticonsulting.com/allstars/michael-j-abernathy">Michael J. Abernathy</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Garner K. Weng</title>
		<link>https://bticonsulting.com/allstars/garner-k-weng</link>
		
		<dc:creator><![CDATA[tthorp]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 00:01:22 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[IP & IP Litigation]]></category>
		<category><![CDATA[Trademarks]]></category>
		<guid isPermaLink="false">https://bticonsulting.com/?post_type=allstars&#038;p=44430</guid>

					<description><![CDATA[<p>Garner&#8217;s practice focuses on intellectual property and technology. His undergraduate work in computer science adds value to a range of counseling, transactions, and disputes. Garner&#8217;s experience includes handling intellectual-property and technology legal matters for: a leading multibillion-dollar computer-peripherals and consumer electronics company; a NYSE-listed reprographics company that is the largest...</p>
<p>The post <a href="https://bticonsulting.com/allstars/garner-k-weng">Garner K. Weng</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Garner&#8217;s practice focuses on intellectual property and technology. His undergraduate work in computer science adds value to a range of counseling, transactions, and disputes. Garner&#8217;s experience includes handling intellectual-property and technology legal matters for: a leading multibillion-dollar computer-peripherals and consumer electronics company; a NYSE-listed reprographics company that is the largest in the U.S.; a Fortune 500 and Nasdaq 100 retailer that is the second-largest company in its industry sector; a Fortune 500 and NYSE-listed energy company; two transportation planning and coordination agencies; several public transit agencies; the world&#8217;s largest nut processing and marketing company; the producer of the longest-running hit musical revue in theater history; and a number of other businesses, emerging companies, associations, and individuals. He also has extensive experience in niche areas such as serving as outside general counsel to industry trade associations and standards organizations and in representing and working with governmental entities on intellectual-property and technology issues. Overall, his approach emphasizes responsiveness and working toward solutions tailored to a client&#8217;s specific goals.</p>
<p>The post <a href="https://bticonsulting.com/allstars/garner-k-weng">Garner K. Weng</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Jeffrey M. Becker</title>
		<link>https://bticonsulting.com/allstars/jeffrey-m-becker</link>
		
		<dc:creator><![CDATA[tthorp]]></dc:creator>
		<pubDate>Thu, 13 Aug 2026 00:01:09 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Trademarks]]></category>
		<guid isPermaLink="false">https://bticonsulting.com/?post_type=allstars&#038;p=44432</guid>

					<description><![CDATA[<p>Jeffrey Becker is one of only 17 U.S. trademark attorneys who has been repeatedly, nationally recognized by World Trademark Review&#8217;s WTR 1000, Globe Publishing, Ltd. (2011-2026) for his experience in trademark law and for having the rare combination of both “Prosecution and Strategy” and “Enforcement and Litigation” skill. Additionally, Chambers...</p>
<p>The post <a href="https://bticonsulting.com/allstars/jeffrey-m-becker">Jeffrey M. Becker</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Jeffrey Becker is one of only 17 U.S. trademark attorneys who has been repeatedly, nationally recognized by World Trademark Review&#8217;s WTR 1000, Globe Publishing, Ltd. (2011-2026) for his experience in trademark law and for having the rare combination of both “Prosecution and Strategy” and “Enforcement and Litigation” skill. Additionally, Chambers USA, Chambers and Partners (2004-2026) has ranked Jeff as one of the country&#8217;s top trademark lawyers for over 20 years. Jeff is praised by clients as “an invaluable resource who handles routine and out-of-the-ordinary matters adeptly.” (WTR 1000, 2019) who is also &#8220;extremely cost-effective&#8221; (WTR 1000, 2021).</p>
<p>Jeff served as the chair of the firm&#8217;s Trademark Practice Group for over a decade, and prior to that served as head of the firm&#8217;s entire Intellectual Property and Technology Transactions Section, helping to build the firm&#8217;s trademark practice into one of the best in the country as recognized by World Trademark Review (2012-2025). Jeff focuses his practice on the legal aspects of brand management, including clearing their marks for use, registering those marks in the U.S. and abroad, managing domain name acquisitions, commercializing marks through licenses and merchandising agreements, assessing infringement risks, enforcing their trademark rights against others and defending them against allegations of infringement. A significant amount of Jeff&#8217;s time is spent on litigating oppositions and cancellations within the U.S. Trademark Office&#8217;s Trademark Trial and Appeal Board (TTAB), where Jeff has repeatedly served as lead counsel for large brand owners such as AT&#038;T and Halliburton.</p>
<p>The post <a href="https://bticonsulting.com/allstars/jeffrey-m-becker">Jeffrey M. Becker</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Jesse M. Brody</title>
		<link>https://bticonsulting.com/allstars/jesse-m-brody</link>
		
		<dc:creator><![CDATA[tthorp]]></dc:creator>
		<pubDate>Thu, 21 Aug 2025 00:17:06 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<guid isPermaLink="false">https://bticonsulting.com/?post_type=allstars&#038;p=42704</guid>

					<description><![CDATA[<p>Recognized by The Legal 500 U.S. as a Leading Partner, Jesse Brody provides all his clients with the highest level of detail-oriented client service. Jesse’s clients have described him as “incredibly efficient,” with one noting that they “always feel [they] have his full attention and engagement.” Through his practice, Jesse...</p>
<p>The post <a href="https://bticonsulting.com/allstars/jesse-m-brody">Jesse M. Brody</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Recognized by The Legal 500 U.S. as a Leading Partner, Jesse Brody provides all his clients with the highest level of detail-oriented client service. Jesse’s clients have described him as “incredibly efficient,” with one noting that they “always feel [they] have his full attention and engagement.” Through his practice, Jesse focuses on ensuring legal compliance for companies in the technology, entertainment, advertising, retail, financial services, automotive and consumer products industries.</p>
<p>Jesse’s practice primarily focuses on advertising and marketing, privacy, e-commerce, and intellectual property matters. He has extensive experience advising national and international consumer brands, agencies, content creators, and publishers on privacy and marketing regulatory compliance, the protection and commercialization of their creative properties, and litigation risk avoidance in connection with the use of emerging technologies. Furthermore, Jesse has been hailed by his clients as “absolutely encyclopedic with regards to the constantly changing advertising laws,” per testimonials collected by Chambers USA.</p>
<p>The post <a href="https://bticonsulting.com/allstars/jesse-m-brody">Jesse M. Brody</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Jason M. Sobel</title>
		<link>https://bticonsulting.com/allstars/jason-m-sobel</link>
		
		<dc:creator><![CDATA[tthorp]]></dc:creator>
		<pubDate>Thu, 21 Aug 2025 00:16:26 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[IP & IP Litigation]]></category>
		<category><![CDATA[Trademarks]]></category>
		<guid isPermaLink="false">https://bticonsulting.com/?post_type=allstars&#038;p=42882</guid>

					<description><![CDATA[<p>Jason M. Sobel is a Member of the Sills Cummis &#38; Gross Intellectual Property Practice Group and Chair of its Trademark, Trade Secrets, and Copyright Practice. His practice spans a wide range of areas of intellectual property law, including litigation, transactions, prosecution, and other strategic matters. Mr. Sobel provides intellectual...</p>
<p>The post <a href="https://bticonsulting.com/allstars/jason-m-sobel">Jason M. Sobel</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Jason M. Sobel is a Member of the Sills Cummis &amp; Gross Intellectual Property Practice Group and Chair of its Trademark, Trade Secrets, and Copyright Practice. His practice spans a wide range of areas of intellectual property law, including litigation, transactions, prosecution, and other strategic matters. Mr. Sobel provides intellectual property and litigation counsel to clients in numerous industries and technological disciplines, including software and internet companies; manufacturing of mechanical and electrical devices and materials; financial services; chemicals; food products and ingredients; medical devices; life sciences; semi-conductors; and consumer products.</p>
<p>Mr. Sobel has litigated cases through trial and appeal in federal and state courts, and before the International Trade Commission. He has represented clients in claims of patent, trademark, trade dress and copyright infringement, misappropriation of trade secrets, breach of contract, unfair competition, breach of restrictive covenant agreements, and fraud, as well as a variety of other technology disputes, torts, and commercial matters.</p>
<p>The post <a href="https://bticonsulting.com/allstars/jason-m-sobel">Jason M. Sobel</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Wook Hwang</title>
		<link>https://bticonsulting.com/allstars/wook-hwang</link>
		
		<dc:creator><![CDATA[tthorp]]></dc:creator>
		<pubDate>Mon, 12 Jun 2023 18:50:38 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[IP & IP Litigation]]></category>
		<category><![CDATA[Litigation]]></category>
		<category><![CDATA[Media & Entertainment]]></category>
		<category><![CDATA[Shares Client Philosophy]]></category>
		<category><![CDATA[Technology]]></category>
		<guid isPermaLink="false">https://bticonsulting.com/?post_type=allstars&#038;p=35863</guid>

					<description><![CDATA[<p>Wook Hwang represents motion picture studios, producers, media companies, publishing companies, and content and brand owners in intellectual property and entertainment disputes across the country. With a particular focus on copyright and trademark law, Wook represents clients in intellectual property lawsuits through all phases of litigation, and provides counseling on...</p>
<p>The post <a href="https://bticonsulting.com/allstars/wook-hwang">Wook Hwang</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Wook Hwang represents motion picture studios, producers, media companies, publishing companies, and content and brand owners in intellectual property and entertainment disputes across the country. With a particular focus on copyright and trademark law, Wook represents clients in intellectual property lawsuits through all phases of litigation, and provides counseling on complex rights issues to assist clients in maintaining and enforcing IP protection over their most valuable assets. Clients seek Wook&#8217;s counsel for his understanding of the entertainment industry, development of strategies that lead to successful and cost-efficient results, and record of success in high-profile and precedential cases in the field. He has been recognized as a leading media, entertainment and IP litigator by a variety of publications.</p>
<p>The post <a href="https://bticonsulting.com/allstars/wook-hwang">Wook Hwang</a> appeared first on <a href="https://bticonsulting.com">The BTI Consulting Group</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
