For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
Every year, we ask more than 300 corporate counsel about the law firms they recommend to a peer — no name, prompts, or suggestions provided. It’s all organic. The results: Only 35% recommend their primary law firms to a peer — down from 69.1% a mere 4 years ago. This…
These firms are making a bet. They are betting investments in client service in a perceived fragile market will deliver immediate and lasting value — both strategic and financial. Only 64 law firms managed to improve client service performance in 2024 — according to corporate counsel. This equates to just…
It's all organic. Clients — more than 300 of them — identify the law firms best at client service — along the 17 dimensions they say are the most crucial drivers. These legal decision makers single out a firm, rank them, and explain why — with no prompts or suggestions.…
Tantalizing, treacherous, business development fears and the Prize. This is how associates describe making partner. It's a high-stakes game where the outcome is binary — make partner or face an undefined future. A few firms are publicly downplaying junior associates’ importance. The reality is law firms need strong senior associates…
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